What Is Online Reputation Management?
In short, online reputation management is the process of influencing what consumers find about you or your business online.
Why Does Online Reputation Management Matter For Businesses?
Lets face it— we live in a search-centric world. When we look for any kind of new service provider the first place we often look is online. We do a Google search and read the reviews, typically before we do anything else. That means that others are looking you and your business up online before deciding to do business with you.
Did you know that Google rewards the most recommended and positively reviewed businesses within their market area by ranking them higher in search engine results?
Online reviews impact almost 68% of consumers’ purchasing decisions.
Businesses risk losing about 22% of potential customers when they find a negative article on the first page of search results. That percentage climbs to 44% with two negative articles and then again to 59% with three. (Source: https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews)
Businesses need to take their online reputation very seriously. Understanding the importance of online reputation management is essential to the success of a local business online.
What Are Online Reputation Management Services?
Online reputation management services are the utilization of strategies that influence the public perception of an organization, individual, or other entity on the internet.
What Can Little Loft Media Do To Help?
Ideally, businesses shouldn’t wait until their online reputation needs repaired. I can help you take action now to set you on your way to leaving a positive online footprint and boosting your local SEO. However, even if a business has a few poor reviews and needs to do a little damage control, Little Loft Media can still help.
We will start with a full online reputation audit to gather a complete view of how your business is perceived online to potential clients. After our initial audit, a plan of action will be drafted which could include:
- Help cleaning up unfavorable internet search results
- Claiming and verify Google local business listing
- Claim your business page with each of the top 20 review sites
- Helping you respond to negative reviews in a positive way
- Helping you passively solicit positive reviews
- Establishing and/or monitoring your social media
- Monthly monitoring of reviews on the most popular review sites
Plan to reconnect quarterly to review the progress of your online reputation management plan of action.